Actually, it’s IKEA

People are often surprised by IKEA’s quality, given their low price point. But the truth is, IKEA is just as stylish and high quality as a lot of designer furniture — only at a fraction of the price tag.

So we created a series of spots disguised as luxury brand ads — from a dreamy perfume ad, to a warm, dramatic spirits ad, to even a sleek fashion ad — before revealing they were actually for IKEA. Proving to Canadians that IKEA can blend seamlessly into any space.