Add the Heinz
Heinz Reactive Ad
A giant hot dog art installation appeared in Times Square. Except there was one giant problem. It was missing ketchup.
So we bought a giant billboard behind it to let people know that it’s not a hot dog without Heinz.
CREDITS
Agency: Rethink
CCOs: Aaron Starkman, Mike Dubrick
GCDs: Geoff Baillie, Zachary Bautista
Copywriter: Rachel Taylor, Michael Mehrasa, Jay Bawar
Art Director: Chloe Shapiro, Ivan Mallqui, Posie Small
Client: Heinz US
